Erewhon Smoothie Recipes: Copycat Strawberry Glaze + 4 More

Erewhon smoothies are the famously expensive celebrity-collaboration smoothies sold at Erewhon, the upscale Los Angeles grocery chain. Most cost around $18–$22 each. The good news: you can make very similar smoothies at home for a fraction of the price. Below is what makes an Erewhon smoothie, a copycat of the best-known one, and four more Erewhon-style recipes.

Quick answer: The most famous Erewhon smoothie is Hailey Bieber’s Strawberry Glaze Skin Smoothie (about $20). A home version blends 1 cup frozen strawberries, 2 dates, ¼ avocado, ½ cup almond milk, 1 tbsp maple syrup and a spoon of coconut cream, with a strawberry “glaze” swirled inside the glass. It costs about $3–4 to make.

Pink Erewhon-style strawberry smoothie in a glass

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What Makes an Erewhon Smoothie Different?

Whole-food bases: frozen fruit, avocado, dates and nut milks rather than juice and sherbet.
Healthy fats such as coconut cream, avocado, almond butter or MCT oil for a thick, creamy texture.
Add-ins like collagen, sea moss or protein powder. Most of these have limited evidence for the benefits they are marketed with.
The swirl: many are served with a glaze or nut-butter swirl on the inside of the cup.

Copycat Strawberry Glaze Skin Smoothie

Based on the ingredients reported for Hailey Bieber’s smoothie (PureWow). Collagen, hyaluronic acid and sea moss are optional; the smoothie tastes the same without them. See our full Hailey Bieber smoothie guide for more.

Prep time	10 minutes
Equipment	High-speed blender
Yield	1 large smoothie (about 16 oz)

Ingredients

For the glaze: ½ cup fresh strawberries mashed with 1 teaspoon maple syrup
1 cup frozen strawberries
2 pitted Medjool dates
¼ ripe avocado
½ cup (120 ml) almond milk
2 tablespoons coconut cream
1 tablespoon maple syrup (optional)
Optional: 1 scoop collagen peptides or protein powder

Instructions

Mash or blend the fresh strawberries with maple syrup to make the glaze. Spoon it around the inside of your glass.
Blend all remaining ingredients on high for 60 seconds until thick and smooth. Add a splash more almond milk if needed.
Pour into the glazed glass and serve straight away.

4 More Erewhon-Style Smoothies to Make at Home

Smoothie	Ingredients (1 serving)	Flavor
Blueberry protein	1 cup frozen blueberries, ½ banana, 1 tbsp almond butter, 1 scoop vanilla protein, 1 cup oat milk	Fruity, filling
Coconut cloud	1 cup frozen pineapple, ½ cup coconut milk, 2 tbsp coconut yogurt, 1 tsp lime, ½ tsp vanilla	Tropical, creamy
Chocolate almond	1 frozen banana, 1 tbsp cacao powder, 1 tbsp almond butter, 2 dates, 1 cup almond milk	Rich, dessert-like
Green glow	1 cup spinach, ½ cup frozen mango, ¼ avocado, ½ cucumber, 1 cup coconut water, squeeze of lime	Fresh, light

Ingredients for homemade Erewhon-style smoothies

Are Erewhon Smoothies Healthy?

They use better ingredients than many chain smoothies: whole fruit, healthy fats and little added sugar. But they are also high in calories, often 400–600 kcal, so treat one as a meal, not a snack. Add-ins such as collagen and sea moss are mostly marketing: collagen supplements have some early evidence for skin elasticity, but sea moss and “glow” claims are largely unproven.